Dates: September 2024
Customer: Alfa Bank
As part of the promotional campaign for the Alfa Students project from Alfa Bank, we provided students from leading Russian universities with the opportunity to demonstrate creativity using innovative technologies. We developed a solution that allowed students from HSE, MSU, Plekhanov Russian University of Economics, MEPhI, RUDN University, Financial University, ITMO and SPbPU to create their own works of art using our AI artist. Students could draw arbitrary images and transform them into detailed works, choosing styles (comics, space, cyberpunk, pixel art), which contributed to the involvement of young people in the project and expansion of the audience through the use of neural network technologies.
To implement the project, stands with tablets were installed in leading Russian universities, where the AI-artist application was deployed. Students created drawings that could be transformed into one of the proposed styles using a neural network. After processing by the neural network, the result was returned to the device as an improved image. To achieve user conversion, QR codes were implemented in the application: one for downloading the result, the other for going to the Alfa Students community, where the best works and a sticker pack could be found. This contributed to involvement in the project both on site and online.
Technical implementation:
The tablet app was developed using the Unity environment, which allowed for smooth animations and cross-platform compatibility of the final solution. Our API for neural network image processing (img2img) was integrated with tablets, allowing users to instantly transform drawings in the selected styles. When a student completed a drawing, the image was sent to our API for processing, the neural network recognized what was in the image, finished drawing in the selected style, and the result was returned to the device. The result was additionally saved in S3 storage for backup and free access from the landing page, which was led by a QR code.