Dates: July 2024
Customer: Megamarket
Agency: Fabrika
The goal of the SUP Port Megamarket project was to create an interactive quest as part of the Megamarket marketplace advertising campaign for the Fontanka SUP event. The main objective was to attract users' attention to the event and strengthen their loyalty to the brand. We offered users to complete daily tasks, accumulate points and exchange them for promo codes with discounts in Megamarket. Upon completion of the quest, users had a chance to win valuable prizes, including three SUP boards, which motivated active participation.
We developed a mini-app for Telegram, which included a quest with daily tasks, puzzles and blitz surveys. Users could track their points and exchange them for discounts in the app. The final part of the campaign ended with a drawing of SUP boards among participants, with the results published on the website we developed.
Technical implementation:
The Unity platform was used to develop the project, providing high-quality interactive content. Integration with Telegram was performed via WebApp, which allowed users to participate in the quest without having to install the application. Tasks and points were managed via internal secure API methods, which allowed maintaining the relevance of information and ensuring a convenient process for exchanging points for prizes. The website for publishing the results of the drawing was developed using the Tilda constructor.